REBECKA WÄRULF

Hey Mama - Kanye West

Graphic design. Animation. Video editing.

Tools: Adobe Illustrator & Adobe Photoshop.
Role: Graphic designer.


This project was part of the assignment Digital Art Media Campaign in the course Experimental Digital Art at Georgia Institute of Technology. The assignment was to produce a digital art campaign for a music artist, where our artist was Kanye West.

This project was the part where we were to produce a 2-min video for one of Kanye West’s songs where we had to show our understanding of the work of art through an analysis of his lyrics. We chose the song Hey Mama from one of his early records Late Registration, a song which Kanye haven’t made an official music video to. The song is a ballad dedicated to Kanye’s mother Donda where he is describing his affection and appreciation for her as a mother.

With the video we wanted to pay attention and appreciation to moms in general as well as keeping the personal part to Kanye’s mother Donda. My focus for this project was to produce all the visual elements for the video. I made these in Photoshop with the help of a Wacom Tablet.